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It is well known that it is not enough for a good ranking to only have an optimized website for the keywords. More important are links from other sites to your website. It is for sure not bad to know something about the different kinds of Links.

You can exchange links with another site. For that reason you contact the webmaster and offer him a link. You get a backlink pointing from his site to your site if he agrees. Because both sites link to each other there are Two Way Links or reciprocal links. Keep in mind to ask for a link from related sites, they are more important to Google. The best links are links from your competitors because they are most related. But you would rather sell your own product and do not want to recommend the product of your competitors. more..Getting Backlinks

Two Way Links don’t boost your ranking significantly in Google, of course they are better than no links. What Google loves are One Way Links. Thats a link pointing from the other site to your site, and you don’t link back to the other site. Web directories give you such links. But they are not very important for search engines. One Way Links would be of course again the best of a competing website because they are very related. You sure have problems to find somebody who gives you a link for nothing in return.

You can proceed quite different if you have two partners, B and C. You (A) link to B and B doesn’t link back to you (that would be reciprocal) he links to C. C then links to A. All are linked in a triangle: A -> B -> C -> A. Everyone gets an incoming link, but for which there is no direct outgoing link. Google sees only incoming One-Way Links, that’s the best for the ranking. more..increase your pagerank with LinkNetworks

If you have several domains you can reach better ranking with smart linking. What do you do, if you have only one ore a few websites. The answer for this are Link Networks. Thousands of websites of the members are linked all together. For a moderate monthly fee, the three- or polygonal linking takes place over the network. more..getting many backlinks

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